Moderator: Barbara Maldonado, Social Media Strategist at Legacy Marketing Partners

Sam Jemielity
Director of Content, Playboy.com

Adam Kmiec
Director of Social Media

Heidi Skinner
VP of Social Media, Critical Mass

Lynde O’Brien
Director Electronic Media Strategy, Health Care Service Corporation 

Hear about mobile campaigns that go beyond a free taco for every 5th check-in.  Walgreens, Playboy, BCBS, and Critical Mass are raising the bar with strategic mobile campaigns that increase customer activation and the bottom line.

Looking to take your mobile campaign to the next level? Or are you building from the ground up, and need some advice to get started? Register today!