Tuesday, October 25th (VIP Bonus Day) (Optional breakfast sponsored by Calumet and Jockey.  Open to bloggers only) 9:00 am – 10:30 am – Blogger / Brand Breakfast sponsored by Jockey and Calumet Photo 10:30 am – 11:30 am – Power walk sponsored by Jockey! 10:30 am  - Noon – Photo tour sponsored by Calumet Photo [...]

Danielle Smith / Aliza Sherman – Mom, Incorporated Book Signing (FREE EVENT) Tuesday, October 25th 6:00pm – 8:00pm – Critical Mass Meet Entrepreneurs Aliza Sherman (founder of Cybergrrl, Inc., Webgrrls International and Mediaegg) and Danielle Smith (founder Danielle Smith Media and ExtraordinaryMommy.com) who have joined forces to write a book that helps women who are already moms (or are thinking about [...]

Tuesday, October 25th, 9:00 am – Noon Steve’s Deli 354 West Hubbard Street Chicago Meet with brand representatives from Jockey and Calumet while you enjoy breakfast with other bloggers and social influencers. After breakfast and mingling you’ll have the option of going on a power walk lead by a fitness expert or a Photo tour [...]

Southwest Airlines is hands down the leader when it comes to the airline industry and  social media. Brooks Thomas from the Emerging Media team at SWA will lead a Power Session on how they leverage Twitter, Facebook and blog to interact with customers and increase customer satisfaction and will also share about their new blog [...]

Sean McGinnis and Dan Newman started 12most just a few months ago, but heir site already receives hundreds of thousands of unique visitors regularly. Joining Sean & Dan on this panel is Emerson Spartz of Spartz Media, which generates over one hundred million unique pageviews across their three websites. How did they do it? Let [...]

V-log guru, Danielle Smith (@DanielleSmithTV), will be leading a session that will help you take your v-logs to the next level. This session will be very interactive as Danielle helps YOU become more comfortable in front of the webcam, in addition to helping you create v-logs that will draw more viewers!   This event is going [...]

Moderator: Barbara Maldonado, Social Media Strategist at Legacy Marketing Partners Sam Jemielity Director of Content, Playboy.com Adam Kmiec Director of Social Media Heidi Skinner VP of Social Media, Critical Mass   Lynde O’Brien Director Electronic Media Strategy, Health Care Service Corporation  Hear about mobile campaigns that go beyond a free taco for every 5th check-in.  [...]

                 Moderated by Gabrielle Tompkins Crain’s Chicago Business Mari Luangrath Owner Foiled Cupcakes Azure Nelson Editorial Director and Social Media Manager Onewed.com Katy Lynch Owner Social Katy Shannon Downey Owner Pivotal Productions Chicago Often times, small businesses don’t have the same resources as larger brands.  Smaller budgets doesn’t always [...]

Jeffrey Cole Senior Manager, Global Social Media Operations PR, marketing, digital, product management and customer service departments all own a piece of the social media puzzle.  Integrating all messages seamlessly in a way that sends a constant message to consumers is critical to executing solid campaigns.  Jeffrey Cole will share valuable insights on how Kellogg’s [...]

Amy Colton Executive Vice President, Current Lifestyle Marketing Bridget Brennan Author of Why She Buys Join the discussion on the importance of reaching women online, the challenges brands face and the critical role of digital media.  New research on mom’s digital habits, interests and behavioral trends will be presented by the Marketing to Moms Coalition [...]

          Mo Moorman Jockey, International @momoorman Adam Keats Weber Shandwick @akeats Gina Judge Tropicana @OJgal Leah Segedie #mamavation @bookieboo Kim Moldofsky @momimpact   Blogging has evolved into so much more than free product reviews.  Meet two top bloggers who have created successful businesses through hard work, unique ideas and strong relationship building.  [...]

Ramon Deleon Social Media Visionary & International Speaker There’s no one else we could imagine kicking off our day besides local favorite and international speaker Ramon Deleon. Buckle up and get ready to get a morning jolt of energy as Ramon shares his latest words of social media wisdom.

Lisa Miner Director of Public Relations Steven Beasley Director of Digital Media    The Museum of Science and Industry’s 2010 experiment, Month at the Museum, was the perfect marriage of crowd sourcing and online, interactive reality TV.  The program caught the imagination of people around the world. After more than 1,500 applicants from around the [...]