No one knows how to create viral content like Emerson Spartz, who founded the largest Harry Potter fan site, MuggleNet, at the ripe age of 12-years-old. Since then, Emerson has gone on to create numerous other crowd-sourced viral content websites which total over 160 million pageviews each month. So what is the secret to virality? [...]

Despite what large agencies may lead you to believe, big marketing results don’t necessarily demand a massive budget. Take it from someone who knows: American Airlines’ Jon Bird (@jonbird_video) explained some steps to creating high-impact digital campaigns on a small-brand budget: Know your channel! (What works on Twitter won’t necessarily work on Pinterest. Make sure [...]

Some people believe that watching two screens at once is detrimental to television marketing efforts, which couldn’t be further from the truth. In reality, successful marketers have learned to leverage dual-screen engagement to generate even more successful results than single-screen campaigns. Our own Hope Bertram (Digital Megaphone) and Mike’s Hard Lemonade’s Sanjiv Gajiwala shared some [...]

Sometimes great social campaigns start from a change from within. Here are some key insights from U.S. Cellular’s Jessica Masterson (@awomanswork) and Social Media Girlfriends’ Dabney Porte (@DabneyPorte) on passing the digital megaphone to your brand’s employees. KEY TAKEAWAYS Establish the right support system (people and processes com first, tools come second) Research, research, research [...]

Did you know? Socially engaged consumers spend 20-40% more money on your brand! Engagement is about more than just sparking a conversation with an external audience. Social is (and if it’s not, it should be) a business-wide effort that begins internally. Here are Jordan’s key takeaways for working on your brand’s internal social strategy: Deliver more [...]

THE SITUATION BabyCenter wanted to find a way to create an fully-integrated 360-campaign that brought moms together and avoided polarizing topics. THE INSIGHT BabyCenter’s solution centered around a key insight: parents are concerned about childhood obesity and want a time for the entire family to unplug and spend time together. THE CAMPAIGN BabyCenter seamlessly surrounded [...]

Go to http://blog.jockey.com/and the first thing you’ll often notice is customer feedback that’s been amplified on Jockey’s blog.They love it, customers love it–it works. Now, next steps: work to facilitate more third-party feedback from influencers, i.e. the bloggers. Jockey is putting ever more emphasis on reaching out to the blogger community in multiple, constructive ways.“We’re [...]

We’re extremely excited to have Lisa Miner, Director of Public Relations for the Museum of Science and Industry, at this year’s Social Media Masters’ Summit. Lisa will be speaking about the MSI’s innovative “Month at the Museum” contest, which is currently in its second year. Lisa was kind enough to sit down with us and [...]

Presenting Sponsor Masters   Enthusiasts             Advocates                 Food Sponsors                 Media Sponsor         Marketing Partners    

Happy Wednesday! We’ve been patiently waiting all week to tell you about the newest little trick we have up our sleeve, and YOU, as our loyal mailing list members, are the first to know all the details! Windy City Social is proud to announce our VIP BONUS DAY for the 3rd Annual Social Media Masters Summit! What does [...]

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book [...]