Tuesday, October 25th (VIP Bonus Day)
(Optional breakfast sponsored by Calumet and Jockey. Open to bloggers only)
9:00 am – 10:30 am – Blogger / Brand Breakfast sponsored by Jockey and Calumet Photo
10:30 am – 11:30 am – Power walk sponsored by Jockey!
10:30 am - Noon – Photo tour sponsored by Calumet Photo
Bonus Sessions & Book Signing Party at Critical Mass (schedule subject to change)
2:30 pm – 3:30 pm – Registration, Networking, Red Carpet and Head shots
3:30 pm – 4:15 pm – Panel, Driving Traffic – SEO, Community Building and Beyond
4:15 pm – 4:30 pm – quick break
4:30 pm – 5:30 pm – 7 Day Video Challenge featuring Danielle Smith
5:35 pm – 6:35 pm – Community Management on the FLY with Southwest Airlines
6:35 pm – 8:35 pm – Book Signing Celebration Featuring Danielle Smith, Co-Author of Mom, Inc (Free Event.) Pizza compliments of @ramon_deleon and Domino’s Pizza
Wednesday, October 26th
8:00 am – 9:00 am Registration / Breakfast
9:00 am – 9:15 am Welcome
9:15 am – 9:45 am Morning Re-Charge with Ramon DeLeon (Domino’s Pizza)
9:50 am – 10:35 am Pepsi and Marketing to Women
10:35 am – 11:10 am BREAK
11:15 am – 11:45 am Power Session: Month at the Museum (Museum of Science and Industry)
11:50 am – 12:20 pm Power Session: Turning Facebook “likes” into Brand Love (Suite)
12:20 pm –1:30 pm Lunch/Expo
1:30 pm – 2:15 pm PANEL: Small Businesses Making a Big Impact with Social Media
2:20 pm – 3:20 pm PANEL: Brand and Bloggers 201
3:20 pm –3:50 pm BREAK
3:50 pm – 4:50 pm PANEL: Mobile Social Panel
4:55 pm – 4:25 pm Power Session – Aligning the Enterprise: Highlights of how the Kellogg Company approaches social media globally
4:30 pm – 5:00 pm To be Announced
5:00 pm – 5:10 pm Closing Remarks
5:10 pm – 6:10 pm Networking Party
*speakers and times subject to change
