Tuesday, October 25th (VIP Bonus Day)
(Optional breakfast sponsored by Calumet and Jockey. Open to bloggers only)
9:00 am – 10:30 am – Blogger / Brand Breakfast sponsored by Jockey and Calumet Photo
10:30 am – 11:30 am – Power walk sponsored by Jockey!
10:30 am – Noon – Photo tour sponsored by Calumet Photo
Bonus Sessions & Book Signing Party at Critical Mass (schedule subject to change)
2:30 pm – 3:30 pm – Registration, Networking, Red Carpet and Head shots
3:30 pm – 4:15 pm – Panel, Driving Traffic – SEO, Community Building and Beyond
4:15 pm – 4:30 pm – quick break
4:30 pm – 5:30 pm – 7 Day Video Challenge featuring Danielle Smith
5:35 pm – 6:35 pm – Community Management on the FLY with Southwest Airlines
6:35 pm – 8:35 pm – Book Signing Celebration Featuring Danielle Smith, Co-Author of Mom, Inc (Free Event.) Pizza compliments of @ramon_deleon and Domino’s Pizza
Wednesday, October 26th
8:00 am – 9:00 am Registration / Breakfast
9:00 am – 9:10 am Welcome
9:10 am – 9:30 am Morning Re-Charge with Ramon DeLeon
9:30 am – 10:05 am Marketing to Women
10:05 am – 10:50 am BREAK
10:50 am – 11:20 am Month at the Museum
11:20 am – 11:50 pm Live Social Media
11:50 pm – 1:00 pm Lunch/Expo
1:00 pm – 1:50 pm PANEL: Small Businesses Making a Big Impact with Social Media
1:50 pm – 2:50 pm PANEL: Brand and Bloggers 201
2:50 pm –3:20 pm BREAK
3:30 pm – 4:00 pm The Power of Relationship Building though Listening and Action
4:00 pm – 4:30 pm Aligning the Enterprise: Highlights of how the Kellogg Company approaches social media globally
4:30 pm – 5:20 pm PANEL: HMC Mobile Social Panel
5:20 pm – 5:30 pm Closing Remarks
5:30 pm Networking Party
*speakers and times subject to change
