Wednesday, May 1st*
8:00 am – 9:00 am
Registration & Networking
9:00 am – 9:15 am
Welcome
9:15 am – 9:45 am
8 Signs of a World Class Community and Where Yammer Fits in
Jeff Willinger, Rightpoint Consulting
9:45 am – 10:45 am
Word of Mouth – POWER TALKS
Hear successful Word of Mouth campaign case studies from a big brand, agency and stupid things brands to from Attorney Daliah Saper
Suzanne Fanning, President, WOMMA
Stephanie Moritz, Conagra
Darrell Jursa, Fleishman – Hillard
Daliah Saper, Saper Law
10:45 am – 11:15 am
Break
11:15 am – 12:15 pm
Community Manager – POWER TALKS
Three top community managers share best practice case studies on how they are building engaged audiences
Tim McDonald, Huffington Post – How to build a referral network to grow you following and engagement
Jason Miller, Beam Global – Managing a community in a regulated industry
Samantha Ogborn, Walgreens
12:15 pm – 1:15 pm
Lunch
1:15 pm – 2:15 pm
Improving SEO Rankings with Connected Social & Email Content – INTERACTIVE SESSION
Andy Crestodina, Orbit Marketing
2 :15 pm – 2:45 pm
The Impact of Technology on Traditional Advertising
Katie Fischer, US Media Manager, Beam Global
2:45 pm – 3:15 pm
BREAK
3:15 – 3:45 (Room #1)
Creating Super Communities
Steve Dembo, Discovery
3:15 – 3:45 (Room #2)
CONTEXT is King – How to Leverage Digital to Win with Shoppers in a Seamless Shopping World
April Carlisle, SVP, Director of Strategy for Global Shopper Marketing, Leo Burnett & Arc Worldwide
3:45 pm – 4:45 pm
Mobile Marketing – POWER TALKS
Case study examples of how brands are using mobile to market to consumers with relevant, real time messages that result at increased revenue.
Richard Goldsmith, Director Social & Mobile Programs, R/GA: Augmented Reality Best Practices
Nick Aguirre, Former Marketing Manager, Brown Forman: Jack Daniel’s Tailgate Throw Down B to C Mobile Campaign
Abraham Velasquez, R/GA: Responsive/adaptive design: Creating websites that engage across platforms
4:45 pm
Closing Remarks
5:00 pm
After Party w/ Sponsored Cocktails from Beam Brands (Pinnacle, Pinnacle Flavors, Hornitos & Jim Beam)
*speakers and times subject to change
