This is day two of my favorite marketing campaigns / Products from the EVO conference.  Don’t forget that we are giving away a pair of New Balance – True Balance running shoes - $85 value!! Get your chance to enter by sharing this post on FB or Twitter. If you share on Twitter, please use the hashtag #evoconffavs.  If you post on your FB, make a comment on this post letting us know.  You can also get an entry by answering the question of the day on the post.  See the end of the post for the question! 

NATURE’S PATH

We were welcomed to the EVO Conference with a goody bad of lots of great swag, including a variety of treats from Nature’s Path.  Great use of product trial that was very organically (pun intended)  into the event.  Not only did they have treats waiting for us when we got there, they also provided breakfast two mornings of the event.  One of the days was sponsored and the other was less formal but much appreciated as it featured breakfast paninis made with their gluten free waffles.

Promoting Without Being Pushy

Nature’s Path did a few things well.  They had an abundance of products for attendees to try, all very healthy.  They were very informative about the products, but they weren’t pushy – eg: “Gluten free is the way to go.” or “Down with meat.”

They also took a step up in being recognized as a healthy brand.  What I mean by this is that before the event, I have purchased healthy products.  I usually go to the organic food isle in the Jewel, or walk through Whole Foods and assume everything is healthy.  Besides Amy’s or Kashi, healthy food was somewhat of a commodity. I didn’t think about brands.  When I got home, I went to the store and looked specifically for Nature’s Path.  I was also more aware of gluten free vs. non-gluten free items.  I purchased both gluten free and regular versions of cereal and waffles. I did a head to head  A/B split taste test.  Check out my blog for the product review.

The question of the day:

Tell us about one of your favorite marketing campaigns at a conference.  What brand was it?  What did you like about it?